This partnership continued with the creation of La Montre Hermès SA in 1978 in the city of Biel, the beating heart of Swiss watchmaking, which saw the development of an entire collection of watches marked by technical rigor, style, and imagination.

An artistic concept laboratory in which collectives of independent watchmaking professionals come together each year to develop a radical horological masterpiece. By forming teams of talented individuals, harnessing their passion and creativity, and recognizing the essential role of each member, MB&F uses their synergy to become much more than the sum of its parts. Respecting tradition but never limiting itself to it, MB&F fuses traditional high-quality watchmaking with cutting-edge technology to create three-dimensional kinetic sculptures.