Your personal data is important to Diamond Genesis.

The purpose of this Privacy Policy Notice is to inform you about the processing of personal data that we may collect when you access our online and offline services, including personal data that we collect through our various channels, such as our website, apps, social media, customer relationship centers, stores, points of sale and events that we organize.

The Diamond Genesis Cookie Policy is a supplement to this Privacy Policy and describes what cookies are, what Diamond Genesis may do with them and how anyone can accept or decline to receive a cookie operated by Diamond Genesis on their terminal. You can access our cookie policy by clicking here.

When you provide your personal data to a given entity, that entity is responsible for collecting and processing your personal data, at the local level, for the purpose of managing the commercial or contractual relationship relating to Diamond Genesis products and services, in accordance with applicable local laws. A list of contact details for local Diamond Genesis entities is available on this site.

At group level, Diamond Genesis located in Rue de la République, Gustavia, Saint Barthelemy is responsible for defining the general policy concerning the processing and management of your personal data for commercial and marketing purposes (such as the management of the group’s central CRM system and promotional campaigns at group level as opposed to local campaigns), as well as the management of the www.diamondgenesis.com website.

We invite you to take the time to read this privacy notice in its entirety. You can also request a copy of the privacy statement in our directly managed stores. We are available at e-mail address xxxx to answer any questions you may have, particularly in connection with the exercise of your personal data rights, as described in section VI.

I. PERSONAL DATA WE COLLECT

This Privacy Notice applies to any personal data we may collect from or about you (see below), from the following sources:

– Purchase of a Diamond Genesis product or request for after-sales service;

– Visiting stores and Diamond Genesis managed outlets, as well as participating in Diamond Genesis organized or sponsored events;

– participation in contests, games and other promotional activities (online or in person, with or without registration);

– registration forms we collect, whether printed or available on electronic tablets, notably in our stores and points of sale or at events

– Electronic and telephone communications, as well as face-to-face exchanges, even if informal, between Diamond Genesis and yourself;

– electronic and telephone communications with Diamond Genesis customer relations centers;

– Visits to our website: in particular when creating and using an account on our site, answering a form or using a service (subscribing to our newsletter, requesting contact or information, making an appointment, favorites list, pick-up service), or a feature or resources published on our Site. You will be asked to identify yourself, but you can also visit our site without registering;

– Online submission of job applications;

– Data that you share publicly as part of your interaction with Diamond Genesis on social media (for example, when you “like” a Diamond Genesis page on social media platforms such as Instagram, Linkedin, YouTube, Facebook and TikTok) or on public discussion platforms ;

– Data about Diamond Genesis products and services that is publicly available on third-party websites or social media or collected indirectly from third parties;

We may collect different types of information from the above sources depending on the purpose and manner in which you interact with Diamond Genesis (face-to-face, online, by phone, etc.), as indicated below:

– Identity and contact information: any information you provide to us that would allow us to contact or identify you, such as salutation, last name, first name, e-mail address, postal address or telephone number, as well as your photo, as you may have uploaded it to your personal account or agreed to provide to us in connection with events organized or sponsored by Diamond Genesis, We may also process images taken as part of the surveillance systems in place at Diamond Genesis-managed stores and outlets.

– Personal status, preferences and purchasing history: any information describing your demographic and behavioral characteristics. This includes, for example, your date of birth, age range, gender, nationality, language preference, professional status (job title and contact details, company/employer, other professional information), marital status, relationship with other customers or prospects of, your interests (sports, hobbies, art), your lifestyle or food preferences, as well as other preferences, such as your favorite products, your list of favorites, the watches registered in your account, your purchase and sales history and the services you have requested.

-Participation information: all the information you provide us when you take part in contests, sweepstakes, games and other promotional activities, such as answers to questions, surveys or quizzes, time, place and method of participation, levels reached, rewards/badges won, tasks completed, progress made.

– Site traffic and usage data: when you interact with our site or connect to our WiFi, we may collect traffic data using automated data collection technologies, including a dialogue between the website server and your browser.

Traffic data may include the name of the browser and the type of device you are using, as well as technical data about how you connect to our site, including your operating system, the IP address of your Internet-connected device, the identifier of your Internet access point, the date and time of your last visit and the Internet service providers you use. This data is used for statistical purposes and its analysis is used to improve our site, so as to offer you a personalized browsing experience, tailored to your preferences and interests, for example by displaying pages directly in your preferred language on your next visit. This information is collected using automated technologies such as cookies and web beacons (such as JavaScript); it is also collected through external tracking services (Google Analytics). Please consult our cookie policy to find out how to adjust your cookie settings and for detailed information on how to do this.

Please consult our cookie policy to find out how to adjust your cookie settings and for detailed information on the cookies we use and how we use them.

– Customer feedback: any information you voluntarily share with us about your experience of using our products and services (for example, in the event of a complaint or in the course of discussions, however informal, with our employees).

– Information from social media: we may have access to information that you share publicly on third-party social media, such as the social media listed above or other public discussion forums. If you wish to stop sharing this information, we recommend that you read the terms of use of the relevant social media.

– Payment information: any information we need to fulfill an order or that you use to make a purchase, as well as any information or documents required by applicable legislation, in particular anti-money laundering laws, anti-corruption laws and decisions relating to embargoes and sanctions, as part of “know your customer” checks.

We recommend that you provide only the data requested or necessary for your request, to the exclusion of sensitive data relating to ethnic origin, political opinions, religious or philosophical beliefs, as well as data relating to health, sex life or sexual orientation.

Links to other websites. Our site may contain or use links to third-party websites (such as advertising, our partners or social media). These third-party sites have their own privacy policies (including on the use of cookies), which we invite you to consult. We accept no responsibility for the privacy policies of these third-party websites, which you access at your own risk.

Privacy and protection of minors. We do not knowingly collect personal data from children under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we realize or become aware that we have collected personal data from a child under the age of 16 without verification of parental consent, we will take steps to delete such information from our servers, unless we are required to retain it by law (accounting or purchasing data, data required for applicable warranties or complaint management, etc.). In any event, users under the age of 16 who provide us with personal data have a discretionary right to erasure of their data, which they may exercise at any time and without cause, either alone or through their usual guardian, by contacting us at the address mentioned in section VIII “Contacting us”. Requests for deletion will be processed under the conditions and subject to the reservations described above.

II. USE OF YOUR PERSONAL DATA

We collect and use your personal data on one or more of the following legal bases:

– We have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that with this particular legal basis, you have the right to revoke your consent at any time (see chapter VI);

– This data processing is necessary as part of a contract between Diamond Genesis and you (e.g. when you make a purchase or request after-sales service);

– We have a legitimate interest in carrying out the processing and this legitimate interest is not overridden by your interests, fundamental rights or freedoms (for example, the prevention of fraudulent or illegal activities) ;

– We need to process your personal data in order to comply with applicable laws and regulations.

Depending on the context, we may use your personal data for the purposes described below. Please note that the types of use listed below depend on your use of our services and do not systematically concern every user:

– Processing your orders, your product requests (including your registration on waiting lists), your purchases (including any refund requests) and your deliveries;

– Provide you with the services you have requested, including warranty and after-sales services;

– Carry out checks to identify you and verify your identity;

– Respond to your requests and queries, including requests to exercise your rights;

– The data collected, which may be cross-referenced from the various sources listed in chapter I., helps us to respond to your requests, better satisfy your needs and improve our products, services and customer experience in line with your preferences and the history of your relationship with ;

– Manage events you have registered for and/or attended;

– Send you regular marketing communications, in particular news about our products and services, events, new store openings, points of sale or satisfaction surveys concerning our products and services, with your consent where necessary;

– to send you advertising offers and chat with you on social media when you interact with third-party social media features such as “likes”. We recommend that you consult the terms of use of the third-party media concerned to find out more about these functions and, if necessary, terminate your registration;

– To manage and improve our site and the services offered on it, as well as your accounts, including personalizing and facilitating your user experience on our site by presenting you – when you visit our site or in the personal area of your account – with content specific to your interests.

We may also cross-reference this data to better understand how users, as a group, use the services and/or resources available on our site;

– Organize contests, sweepstakes, games and other promotional activities;

– Manage and record lost, stolen or counterfeit products;

– Manage stocks of certain high-demand products to ensure fair distribution of the products we sell;

– Detect, prevent and combat any fraudulent or illegal activity, including protecting your transactions against payment fraud, counterfeiting and the resale of our products in violation of our terms and conditions and/or the rules applicable to our distribution network;

– comply with our billing and accounting obligations, as well as our legal and regulatory obligations (such as those arising from anti-money laundering or anti-corruption laws and decisions relating to embargoes or sanctions) ;

– deal with any claims or disputes

– Produce reports and statistics, in particular to measure traffic on our site;

– To manage the recruitment process for applications submitted on our site;

To guarantee the security of the stores and points of sale managed by Diamond Genesis

To guarantee IT security and operations.

III. HOW WE PROTECT YOUR PERSONAL DATA

We have put in place reasonable organizational, human and technical measures to adequately protect your personal data and our processing of it. In order to prevent unauthorized access to your personal data and thus prevent it from being modified, disclosed or destroyed, the measures applied comply with recognized information security standards. They are regularly adapted and improved in line with technological advances.

Nevertheless, although we strive to protect your personal data in our possession, we cannot guarantee the security of information transmitted to our site while in transit over the Internet using an unsecured protocol.

IV. SHARING OF YOUR PERSONAL DATA

We undertake not to sell, exchange, rent or otherwise transfer your personal data without your consent (which will have been given following receipt of prior information) and subject to the cases listed below:

Transfers within Diamond Genesis: Diamond Genesis entities may share your personal data among themselves in order to ensure the continuity of our services, our relationship with our customers, potential customers and users of our site and to ensure the continuity of our offers and information to you. Your personal data may thus be collected, stored and processed by a Diamond Genesis entity located in the following countries/regions: Switzerland, United States, European Economic Area, Mainland China, Taiwan region, Japan, South Korea, Hong Kong region, Macao region, Singapore, Malaysia, Thailand, Lebanon, Israel, Dubai, Abu Dhabi and Russia. Where we transfer personal data to a country that is not designated by the Swiss Federal Data Protection and Information Commissioner or by the European Commission as offering an adequate level of protection for personal data, transfers are governed by the contractual clauses in force adopted by the European Commission and adopted by the Commissioner, or by mechanisms validated by the latter or by the competent personal data protection authorities within the European Economic Area and, where applicable, supplemented by measures that may be required in other jurisdictions.

Transfers to third-party service providers: In addition, we may share your personal data with third parties, who may also be located abroad, for the following purposes:

– We may use third-party service providers to help us carry out our business (e.g., order fulfillment, payment processing, fraud detection, identity verification, management of our customer relations centers, sending newsletters, organizing events, managing our information systems), and administer our site and the services offered therein, including through the use of Google Analytics, as described in the Cookie Policy. You can access our Cookie Policy here.

– We may share your contact details, product purchase and sales history , or appointment requests with relevant retailers or repair centers ;

– For the purposes described in section II above, we may share with our business and advertising partners cross-referenced demographic information by groups of users (thus containing no direct identification of our visitors), for statistical purposes and for advertising Diamond Genesis products and services.

– We may disclose this information to a third party as part of a merger or acquisition, or to any organization involved in a transfer or sale of our business or capital.

We always require such third parties to provide sufficient guarantees of confidentiality and security and to take the necessary organizational and technical measures to protect your personal data in accordance with applicable legislation. Where we transfer personal data to a country that is not designated by the Federal Data Protection and Information Commissioner or by the European Commission as offering an adequate level of protection for personal data, transfers are governed by the contractual clauses in force adopted by the European Commission and adopted by the Commissioner or by mechanisms validated by the latter or by the competent personal data protection authorities within the European Economic Area and, where applicable, supplemented by measures that may be required in other jurisdictions. In addition, service providers only have access to your personal data and use it on our behalf in the context of the specific tasks entrusted to them, on the basis of our instructions.

The list of countries to which we transfer personal data may change. You can request an updated list of countries to which we may transfer your personal data for specific purposes at the address given in section VIII “Contacting us”.

Transfers to third parties for legal reasons: we may disclose personal data to meet legal requirements, to respond to a request from a competent law enforcement agency, to exercise our rights or defend ourselves in a claim or legal proceeding, or to provide evidence to protect the interests of an entity and to fight fraud.

V. RETENTION OF YOUR PERSONAL DATA

We retain your personal data for the period necessary to achieve the various purposes set out in section II above, except in cases where the law allows or requires us to retain such data for longer.

In particular:

– Personal data used to manage our relationship with you or to send you information, in particular about , news about our products or services, events or satisfaction surveys will be kept for the time necessary to manage our relationship with you, and a period of three years from the end of your commercial relationship with or your last use of the services available on our site or your last contact with (where applicable from the end of the warranty period applicable to your purchase).

– Data relating to the management and history of your purchases and the services provided to you, as well as the management of claims and warranty calls, will be kept for a maximum period of ten years from the last event.

These maximum periods apply unless you request the deletion or cessation of use of your data before the expiry of these periods for any reason compatible with a legal obligation of retention that may be imposed on .

VI. YOUR RIGHTS WITH RESPECT TO YOUR PERSONAL DATA

Access to personal data, modification, updating and deletion: if provided for by applicable law, you may request access to your personal data held by a Diamond Genesis entity, consult such data and obtain a paper or electronic copy thereof, and request the correction, limitation, updating or deletion of your personal data or object to the processing of such data. You may exercise these rights by sending a written request to the entity with which you interact or to the postal or e-mail address indicated in section VIII “Contact us”, below. In general, we can verify the identity of the requester by comparing the information you provide with the information we have collected about you. However, we may need to ask you for additional information to verify your identity.

To the extent that we are able to verify the identity of the requester with a satisfactory degree of certainty, we will endeavor to present the relevant personal data to you, correct it or delete it, in accordance with your request and the applicable legislation.

Please note that in some cases we may not be able to delete your personal data without also deleting your user account. We may also need to retain some of your personal data following a deletion request, in order to comply with our legal or contractual obligations. We may also be authorized by applicable law to retain some of your personal data in order to comply with our legal obligations.

Unsubscribe: you may also request to be removed from our mailing list at any time, either by following the unsubscribe procedure described in any messages you may receive from us, or by writing to us at the address given in section VIII “Contacting us”, below. In the latter case, we will update our database and take all reasonable steps to respond to your request as quickly as possible, but we may continue to contact you to the extent necessary in connection with any product or service you have requested.

Data portability: given the extreme specificity of the fine watchmaking products designed and marketed by , as well as the services associated with them, cannot, unless an individual written and specific request is sent to us and is justified by a legitimate reason, be the subject of portability as defined by the RGPD.

Complaint to a supervisory authority: without prejudice to any other legal remedy, you have the right to lodge a complaint with your competent supervisory authority for the application of data protection rules in the event of an alleged breach of the data protection rules applicable to you.

VII. MODIFICATION OF OUR PRIVACY NOTICE

We reserve the right to modify this privacy notice at any time. We encourage you to visit this page regularly to review any updates and to stay informed of the steps we take to protect the personal data we collect. It is your responsibility to check our site regularly for any changes.

VIII. CONTACT US

If you have any questions about this privacy notice, please contact us at info@diamondgenesis.com  or at the following address: Diamond Genesis, rue de la République, Gustavia, Saint-Barthelemy for the attention of the Data Protection Officer.

This document was last updated on July 9, 2025.